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DB Digital: Sell the problem

Published about 1 month ago • 1 min read

Dean Burge Digital
Jan 16, 2024

Sell the problem

G'day!

Welcome back to DB Digital, briefly covering Digital Strategy, Product Development and Personal Improvement.

This edition is about a powerful concept; sell the problem. It's a perspective shift that can make a significant impact.

Digital Strategy ➔ Sell the problem

Often, businesses focus on showcasing their product or service features, forgetting that customers are more interested in solutions to their problems.

A successful digital strategy involves highlighting the pain points your product or service addresses, making the connection between the customer's needs and your offering crystal clear.

Product Development ➔ Address Pain Points

When it comes to product development, emphasising the aspects that directly tackle customer challenges can set you apart.

Whether it's streamlining processes, saving time, or enhancing efficiency, framing your product as the solution to a problem establishes its value in the eyes of your audience.

Personal Improvement Unique Selling Proposition

Consider how your skills or services address specific pain points for your employer. In the job market, adopting a "Sell the Problem" approach is key.

  • Identify industry pain points
  • align your skills
  • showcase how you've addressed similar challenges

By positioning yourself as a strategic problem solver, you not only resonate with employers but also present yourself as an indispensable solution. This mindset elevates your professional narrative, making you a compelling candidate who understands and can overcome the challenges.

Follow on 𝕏 for more, or check the archives at deanburge.com.

Thanks for reading. 𝕏 DMs are open for tech career advice, or any questions or comments about this edition.

Cheers,
Dean.


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Publisher
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www.contentmanagementsystems.com.au

Author
Dean Burge
deanburge.com

Dean Burge Digital
PO Box 3208 Helensvale Town Centre, Gold Coast, QLD, Australia 4212
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